Working notes, research and playbooks on the parts of this work that are genuinely hard. No thought leadership, no predictions about the year ahead.
Below is the actual queue rather than five hundred words of filler with a stock photograph on top. Each piece comes out of work we have done and gets published when it is worth reading, not on a content calendar.
Want one of these sooner? Say which and we will prioritise it.
Vendor decks imply thirty to fifty percent. Most teams see ten to fifteen in year one. The variable that closes the gap is not the model.
Research · in progressFour questions that end most fine tuning projects before they start, and why ending them is the right outcome.
Note · in progressWithout a fixed set of questions with known answers, every release is judged by whoever tried it that afternoon.
Playbook · in progressAttribution before optimisation. How to instrument spend per feature, per tenant and per workflow, and what usually falls out when you do.
Playbook · in progressThe moment you copy content into a search index you have created a second access control surface. Most teams do not notice.
Note · in progressMost of these started as a question a client asked that we could not answer in one sentence. Send us yours.